Melissa Odabash
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- London, West Sussex, United Kingdom
JUPITER, FL – March 1, 2017 –From early on in her life, it has been Katrina Aronson’s dream to open up her very own boutique store comprised of women’s clothing and accessories that are near and dear to her heart. After a career in finance whilst living in New York – she decided it was time to boldly take the leap that would fulfill her vision when she and her family opted to move to Jupiter. The culmination of that dream was Marston Boutique.
”It’s a combination of my families’ names,” Aronson points out when asked about the store’s name. ”It needed to be something with a personal meaning to me, not just any arbitrary word.”
Marston Boutique opened its doors in January of 2016 in Downtown Abacoa with adherence to an ”attainable chic” concept – boasting elegant contemporary and classic women’s clothing at a mixed price point. While browsing inside the store, women are exposed to a vast selection of denim jeans, luxury dresses, and t-shirts from a wealth of distinctive L.A- and New York-based designers, as well as local designers. There’s also a section in the store known as ”Mini Marston,” which is aptly and strategically curated for ladies ages 0 to 6 – because whoever said they don’t want to look glamorous too? Aronson cites her own daughter’s impeccable fashion sense as having a direct influence when assembling this section.
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In addition to clothing, specialized accessories such as bracelets, personalized necklaces, jewelry, and gifts radiating a unique presentation, such as scented candles on Brazilian agate coasters that come with special matches in a glass jar, stylebooks, or colorful notepads are also available at the boutique.
Aronson reveals that Marston strives to cater to ”the woman who is practical but also wants to feel fabulous,” which is why, not surprisingly, she commonly engages her customers with a personal touch.
”There’s something to be said about the human-to-human experience,” says Aronson. ”It’s what I like best about owning a boutique. You’re curating for yourself but you’re curating for your customer as well. By listening to them and acknowledging what they like, you can successfully make them feel that a piece of clothing or accessory is particularly theirs prior to any purchase. I never want someone to come to the store and buy something that just isn’t them.”
Imagine having that carefully curated touch in your own closet. Marston offers precisely that with their ”Closet Edit” style service. It’s a simple process: A phone consultation with one of Marston’s stylists to determine which pieces are most suitable to your needs, followed by the stylist coming out to your home and assisting you in completely reorganizing your closet. The Closet Edit includes styling new pieces with clothes you already own. Further, Marston assists in the donation or selling of items that you no longer require, if need be. In short, the perfect closet is potentially a phone call away.
”We go into someone’s home and help them be the best version of themselves,” affirms Aronson. ”Our objective is not to go in there and get rid of everything and replace it with our pieces, but rather assess what the customer should have in her closet, what makes sense for her life now. That way, we can create the closet that she’s been dreaming about.”
For more information, please visit www.shopmarston.com.
Click HERE to read the full article on InJupiter Magazine .
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