Stand UP For Mysize Event At Lilly Pulitzer In The Gardens Mall

“Imagine shopping for clothes based on fit and feel without playing the size game and avoiding the shame of labels,” said Laura Kunz, inventor of Mysize. “The Mysize garment tag gives consumers the opportunity to focus on how the clothes look on themselves and stops them from buying ill-fitting clothing or walking out of the store because they refuse to purchase a garment based on its size number. I invented Mysize with my husband when I found myself squeezing into pre-baby clothing because I refused to buy pants or shorts in a much larger size.”

This first time shopping experience will be assisted by teens from the Stand UP Foundation and a percentage of all Lilly Pulitzer sales during the event will benefit the nonprofit organization’s teen leadership, mentoring and prevention programs. “Positive body image is essential for teens to be healthy who otherwise may start having eating disorders when they are unhappy with their bodies, feeling self-conscious of clothing size numbers and being judged harshly about their appearance,” said Ashley Le Grange, director of the Stand UP Foundation. “Mysize takes the pressure off without number labels so customers can have a more positive shopping experience and retailers can recoup what could have been lost sales. Our mission at Stand UP Foundation is to build social and emotional strength in teens so they can be confident and healthy and not be defined by sizes.”