Assouline Opens a Unique Pop-Up Store in Bay Harbour, FL

Bal Harbour, FL - October 28, 2020 – Assouline is pleased to announce the much anticipated opening of their new Bal Harbour pop-up boutique, located on the main floor of one of South Florida’s most sought- after, luxury designer shopping centers – Bal Harbour Shops.

Set to run as a limited time, six-month pop-up, and designed as a salon for the Ultimate collection, this new boutique stands out from the classic Assouline boutiques. Inspired by Miami’s lively and colorful appeal, this brand-new space embodies a radiant and vibrant spirit. 

The store’s eclectic design includes two captivating, yellow velvet arcs within the center, that openly display Assouline’s books, a variety of library accessories and unique objects within. Luxe, 40-foot long, golden booksheleves are assembled in front of a signature Assouline-red wall, showcasing the brand’s highly praised, Ultimate collection made up of intricately handcrafted titles. The store also presents both an innovative and vintage inspiration with decor ranging from a modern neon sign that reads “Travel From Home” – a homage to Assouline’s coveted travel series, to a cozy 18th century pink chair for readers to enjoy.

Onlookers are able to view Assouline’s variety of luxury library accessories through the store’s side window displays that include acrylic bookstands, candles, Olympia Le-Tan clutches and many others. To add to the excitement, guests will be introduced to the first-time presentation of some of Assouline’s incredible items such as the Ultimate tower, their newest XXL title: AlUla, and their latest edition of the brand’s designer collaboration item - the Goyard Trunk.

Offering the brand’s full collection of luxuriously crafted books, rare objects, and thoughtful gifts, the store embraces Miami’s casual, yet undeniable playfulness throughout. A true must-see for local guests and travelers from around the world to enjoy.