InFlorida Says Skincare & Beauty Go Hand in Hand

ST. PETERSBURG, FL – September 16, 2022 – Fall is here and our skin can feel it! Seasonal transitions can be tough on our skin, especially our face. The InFlorida Team is always on top of our skincare AND our makeup game, so we put ILIA Beauty's newest products to the test, and our skin has never looked or felt better.

Let's start with skin! First, we tried one of ILIA Beauty's TOP SELLING products:

Super Serum Skin Tint SPF 40 ($48 OR $40.80 with an ILIA subscription!)

A clean, light-coverage, tinted mineral SPF 40 serum that boosts skincare benefits.

Your tinted SPF will never be the same. This first-of-its-kind formula fuses skincare, makeup, and sun protection into one easy step: a lightweight serum that leaves your skin looking like skin. ILIA Skin Tint features SPF 40 coverage with mineral Non-Nano Zinc Oxide to help safely shield skin from UVA, UVB, UVC, blue light, and infrared rays.

ILIA's Skin Tint is created with a blend of Hyaluronic Acids, plant-based Squalane, and Niacinamide and evens tone, softens fine lines and imperfections, and dries down to a natural, dewy finish. And this super serum doesn’t stop there: it also creates a natural barrier for your skincare—sealing in hydration, plumping skin, and boosting any antioxidant effectiveness by 200%. Plus, it’s silicone-free, fragrance-free, chemical screen-free, oil-free, non-comedogenic, and safe for sensitive skin. This is SPF, made super.

Next, we tried ILIA's NEWEST product:

C Beyond Triple Serum SPF 40 ($64)

A first of its kind 10% encapsulated vitamin C meets mineral SPF 40.

Patented encapsulated technology brings together three supercharged ingredients (vitamin C + niacinamide + non-nano zinc oxide SPF 40) for the first time. Your entire morning routine in one easy step. A base of lightweight, fast-absorbing dry oils hydrates and nourishes without a greasy feel, leaving skin super glowy soothed and protected. Available in three tones.

3 Skincare Actives

• 10% Vitamin C (encapsulated)
• 2% Niacinamide (encapsulated)
• 5% Allantoin

3 Translucent Tones

• Mineral SPF without a trace, non-nano zinc oxide (encapsulated)

3 Oils That Hydrate

• Jojoba, Meadowfoam Seed, & Squalane Oils pull actives into the skin with a waterless base

Just because summer is winding down, doesn't mean SPF usage should! Applying SPF doesn’t need to be complicated and ILIA Beauty’s newest innovation, C Beyond Triple Serum SPF 40 makes it easy to achieve a glowy, nourished, protected complexion in 3 easy steps.

SHAKE IT UP: Shake C Beyond vigorously for at least 10 seconds before dispensing. The formula contains a high volume of powders suspended in oil so this step is essential for an even application.

BE GENTLE: Dispense onto fingertips and/or apply directly onto face, patting lightly and smoothing. DO NOT rub the formula between palms or fingertips before applying—this will cause pilling.

ALL SET: Once applied, allow C Beyond to fully absorb into skin without touching or manipulating it further. Wait at least 60 seconds before applying makeup.

**JUST IN CASE: If your skin is very dry and requires additional moisture, we suggest using an oil-based product prior to applying C Beyond. We recommend a simple oil like Jojoba, Squalane or Meadowfoam Seed, which are all found in the C Beyond formula. These three oils mix well with C Beyond and will provide a boosted layer of moisture underneath C Beyond.

Dermatologist, Laura Scott MD, loves C Beyond for its combination of Zinc-oxide based mineral SPF, 10% vitamin C and niacinamide to protect, brighten and smooth her complexion, while leaving an airbrushed, natural finish due to the translucent tones that neutralize any white cast.

Are we ready to talk about eyes?! We were ready to create a full look, and that we did!

We started with:

ILIA Beauty's Liquid Powder Matte Eye Tints ($28)

Easy looks in the blink of an eye!

Liquid Powder Eye Tint is a water-based formula that dries down to a crease-resistant powder finish in 5 seconds. Because it dries so quickly, We recommend applying to one eye at a time. The ways to play are endless, but we suggest these three techniques to maximize your results.

For A Subtle Wash:

Dab Eye Tint directly from the doe foot applicator onto your lid. Blend out with a finger for a diffused look.

For A medium-wattage Wash:

Swipe one side of the doe foot directly onto lid, then blend with a finger for a deeper dose of color.

For A Bold Pop:

Grab your Shadow Brush and use it to apply a more generous dollop of Eye Tint to your lid, blending out for maximum payoff.

Finally, to finish the look, we used:

ILIA Beauty's Limitless Lash Mascara ($28 OR $23.80 with ILIA subscription!)

ILIA's Limitless Lash Mascara is an award-winning clean mascara that goes above and beyond the expectations of any natural mascara. Buildable and flake-free, this 99% naturally derived mascara lifts, curls, lengthens and adds just the right amount of volume.

How it works: ILIA's lightweight and nourishing mascara is made with a blend of organic Bee and Carnauba Waxes to weightlessly condition each lash, while still keeping them lifted throughout the day.

Gentle enough for sensitive eyes, the 99% naturally derived formula also contains organic Shea Butter and fortifying Arginine (keratin) to help boost and enhance your lashes.

After testing over 100 mascara wands, we landed on our patented dual-sided brush for a perfectly natural application. Use the shorter side to curl and create volume, then the longer bristles to lift, lengthen and separate.

ILIA's Limitless Lash Mascara can be effortlessly removed with water at the end of the day – no scrubbing or tugging required.

Clean beauty and skincare is super important to the InFlorida Team, ILIA Beauty surpassed our expectations with these new, innovative products, and our skin is glowing from the inside out!

All ILIA Beauty products are Cruelly-free I Vegan I Dermatologist-tested I Non-comedogenic I Safe for sensitive skin I Formulated without gluten I Fragrance-free I Synthetic dye-free