Spring/Summer 2021 collection from Ala von Auersperg

JUPITER, FL – May 20, 2021 – It’s our pleasure to introduce the Spring/Summer 2021 collection from Ala von Auersperg— a collection that embodies a vision of hope and joy.

“This collection expresses a certain ‘joie de vivre,’” says Ala. “I think after this past year, we learned to appreciate life and its beauty. I believe we’re going to see a newfound lust for living and joy for life.”

An exuberant assortment of warm weather prints, the Joie de Vivre collection takes its cue from a garden in bloom. This season sees the introduction of two new floral prints— from Ala’s own hand— tulips,a cascading, vine-like assortment of white, cherry-red and amethyst petals set against a backdrop of periwinkle blue, and Dahlia, a festive statement with washed-out shades of amber, rose and gray-green blooms set against cloudy white.

The new print collection continues into the summer with Butterflies, a geometric display of butterfly wings, resulting in a rich melange of purples and bright pinks with pops of coral and black, and Watermelon Spider Lily, a vibrant, watermelon-hued print featuring the dancing outline of the exotic plant in delicate white.

New styles abound in the collection, each marking an evolution of the AvA lifestyle and a continuation of the brand’s signature silhouettes with updated twists. As is always the case for AvA designs, new silhouettes— including shorts, tops, and poncho silhouettes— are wonderfully versatile, meeting the AvA woman wherever she is, for whatever she’s doing.